Insight Platforms: What is Synthetic Data for Research & Insights?

To read the full article on the Insight Platforms website, click here.
There is an undying need for more and more data in research. What if there was a way to replicate the insights of human data with artificial data to get even more of it? Synthetic data may be the answer.
Synthetic data is a form of artificial data that mirrors the complex patterns and nuances of real-world information without compromising individuals’ personal details.
After analyzing existing human datasets, AI-powered synthetic data generators are able to develop data that maintain the statistical properties of their “real” counterparts.
Synthetic data is entirely artificial and created by generative algorithms. These datasets are used for training machine learning models, enhancing data privacy, and conducting software testing – all without the risk of compromising anyone’s privacy.
To read the full article on the Insight Platforms website, click here.